Khloe Kardashian posed in a trio of snaps to promote her partnership with fast fashion brand SHEIN.
The 37-year-old reality star was seen modeling a slinky mesh dress adorned with sepia-toned pH๏τo portraits while teasing the finale of the #SHEINx100Kchallenge, for which she is serving as a judge.
After announcing her partnership with the Gen-Z beloved Chinese retailer, Khloe incurred much backlash as the brand has been lambasted for knocking off smaller designers and other unethical practices.
‘The finale of the #SHEINx100Kchallenge airs today at 2PM PST. I have had such an amazing time filming with SHEIN and all of the talented designers! Tune in to see which incredible designer will win the $100,000 grand prize on the @sheinofficial App!’ her posted read.
Her blonde hair was left down in loose mermaid waves with two small braids at the front and she sported expert glam that included a shimmery copper lid.
The project runway-inspired challenge was created in honor of Fashion Week, with emerging designers showcasing their collections virtually in the hopes of winning prize money and having their collection available for purchase on Shein.
Other judges in addition to Khloe include famous stylist Law Roach, designer Christian Siriano, beauty entrepreneur Jenna Lyons and InStyle Magazine’s style director Laurel Pantin.
When Khloe first announced her involvement in August she was dragged for partnering up with the brand.
It has been known to rip off smaller designers, and also fits the general ‘unethical’ mold of fast fashion, due to its environmental impacts. The site adds nearly 1,000 new pieces to their site daily with a price point of about $10.
‘Is this a joke??? After shein knocks off small designers,’ read one comment.
‘Shein is one of the most unethical fast fashion brands,’ wrote another user, while another comment read: ‘Fast fashion is bad for the environment – not cute.’
