Super Bowl commercials are ridiculously expensive, with top brands making heavy investments to promote their messages on a platform that easily lures more than 100 million viewers. The 2024 Super Bowl edition is no exception, with multiple reports suggesting that a 30-second commercial comes at a cost of roughly USD 7 million! Startling, isn’t it? These high-quality ads consumed by an astonishing number of viewers easily become viral – talk about marketing at its finest. Let’s take you through the 10 most expensive Super Bowl advertisements ever to be produced in the history of the American sporting event.

Did you know that there has been a whopping 55% increase in the cost of a Super Bowl commercial since 2019? The price of a 2022 Super Bowl 30-second spot was about USD 6.5 million, while the 2021 edition cost about USD 5.5 million for a 30-second ad. As for who purchased the most expensive commercial in the history of the Super Bowl as of 2024, Amazon takes the credit for USD 26 million a spot. Now that’s a lot of money. Without further ado, let’s go through the list.

FILE – Scarlett Johansson poses for pH๏τographers at the pH๏τo call for the film “Asteroid City” at the 76th international film festival in Cannes, southern France, May 24, 2023. Johansson and NFL legend Dan Marino will star in the Super Bowl commercial that will focus on M&Ms candy being the comfort fun food while watching the big game.