Crammed into the back corner of a WeWork high-rise in New York’s financial district, the PointsBet sportsbook studio feels as stifling as a sweat lodge. Various producers scurry to and fro, fanning themselves with folded papers and chugging water, but golfer-turned-social-media-juggernaut Paige Spiranac gives no indication that she minds the heat.

Dressed in a form-fitting black tank, black-leather mini and knee-high boots, she takes her ᴀssigned place on the couch, delicately positioning her long hair across her shoulders like a mink stole. Minutes later, as the cameras roll, Spiranac offers her picks for the upcoming Masters, bantering effortlessly with the host like she’s on “The Tonight Show.”

Her enunciation is unabashedly girly and punctuated with ample laughs, as Spiranac drops deep sports knowledge with a heaping side of cheek, her years of golf experience trojan-horsed inside bouncy Malibu Barbie drag.

She was confident she could live without the attention, the sponsorships, the money, the high-maintenance hoo-ha. What she would miss is the fun.

“I love what I do because it’s so ridiculous,” she said, popping a bite of beignet into her mouth, her lipstick miraculously unsmudged, her hair a spill of shining waves washing over her collarbone.
“I want to make people happy. Basically, I want to be a breath of fresh air within this timeline of sнιт.”
Then she laughed, buoyed that her purpose, for the time being, was clear.