Cinema meets high fashion as Prada unveils its latest campaign featuring award-winning actress, and two-time V cover star, Scarlett Johansson, aiming to celebrate the essence of idenтιтy and elegance through a series of visuals captured in the heart of New York City

Directed by Jonathan Glazer, the campaign captures Johansson in moments of sheer brilliance, showcasing her remarkable talent and a keen eye for pure art. In each frame, Johansson effortlessly embodies different personas, as if deciding what idenтιтy to inhabit.

At the core of the campaign lies the iconic Prada Galleria handbag, portrayed not just as an accessory, but as a symbol of professionalism. Johansson, towards the end of the film, exits the studio and calls a taxi, all while her Prada Galleria bag is casually draped over her arm.

Through its depiction, the Galleria reflects Johansson’s dynamic personality, representing her openness to diverse roles and experiences. By merging the worlds of acting and design, Johansson and Prada invite viewers to explore the endless possibilities of idenтιтy and sophistication.