The Reason We Find Things Beautiful
During the Renaissance, renowned artists and architects developed a mathematical equation known as the “golden ratio”. They used it to map out their masterpieces to ensure they were aesthetically pleasing. Thousands of year’s later, scientists use this same mathematical formula to help explain why people are considered beautiful.

So what is the Golden Ratio? It’s a number found by dividing a line into two parts in such a way that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. The ratio has been held for thousands of years as the paradigm of beauty, including facial beauty.

It’s Always Time for An Hour-Glᴀss Shape
When applied to a woman’s body, the Golden Ratio looks at the difference between her bust, waist, and hip measurements. Johansson’s body proportions rated a 1.560 on the scale; the ideal of beauty at 1.618.

The results were calculated by superimposing a Golden Ratio grid over full-length pH๏τos of the celebrity images.

“We were pleased to see that women’s figures were all very different, varying from athletic and slim, to voluptuous and curvy, which shows that you do not have to be have a skinny model-like physique in order to be beautiful.” – Emily Bendell, Founder, Bluebella Lingerie

The analysis mapped hips, waist, and bust. Interestingly, all the celebrities fell within +/- 10 per cent of the Golden Ratio, despite the fact the women’s shapes and figures differed enormously.