Kylie Jenner tried out a radically new look while promoting Kylie Cosmetics in a new set of pH๏τos that were shared on her Instagram account on Thursday.

The 26-year-old entrepreneur donned a wig similar to the one made famous by Sia as she revealed that her 10 shades of the company’s Precision Pout wooden lip liners would be released on December 6.

The social media figure, who recently headed to London to support her boyfriend Timothee Chalamet, also wore a sleek black dress that showed off much of her upper chest as she posed for the snaps.

Jenner showed off her chiseled form in a new pair of promotional snaps for Kylie Cosmetics that were shared on her Instagram account on Wednesday.

In her first snap, the reality television mainstay wore a light beige long-sleeve undergarment while posing in front of her brand’s new power plush longwear concealer.

The model also wore a pair of white fishnet leggings and completed her look with high-heeled shoes.

The entrepreneur’s gorgeous brunette locks remained tied back into a loose bun for the length of the pH๏τoshoot.

Jenner later changed into a sheer white dress that showcased her curvy physique during another promotional shoot.

The social media powerhouse also accessorized with a single bowtie-shaped earring, and her hair cascaded onto her chest and shoulders.

The entrepreneur co-founded Kylie Cosmetics alongside her mother Kris in 2014, and its first products were made available to the public the following year.

The reality television mainstay has taken a hands-on approach to promoting her brand and often appears in its advertisements.

The brand became the subject of controversy in 2020 after it was revealed that it had falsely valued itself at over $1 billion in 2019.

Jenner spoke about her brand during a conversation with Jennifer Lawrence for Interview Magazine and revealed that she was initially unsure if her line would be successful.

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‘We didn’t know where to start. We didn’t have anyone helping us. And my mom thought I was going to be stuck with lip kits in my garage for the rest of my life,’ she said.

The socialite added: ”She was like, “You better be ready, Kylie, because you might have a lot of lip kits in your garage for the rest of your life, so you better love these colors.”‘

The reality television personality then stated that she was greatly relieved when her brand performed well with consumers early on.